Who we are

Who we are

Who we are

Youssef Kholeif

Founder & Head of Growth Marketing

Youssef Kholeif

Founder & Head of Growth Marketing

Youssef Kholeif

Founder & Head of Growth Marketing

Yanal Altidoka

CTO

Yanal Altidoka

CTO

Yanal Altidoka

CTO

Yann Goarin

Head of Product Marketing & GTM

Yann Goarin

Head of Product Marketing & GTM

Yann Goarin

Head of Product Marketing & GTM

Mo Kabbani

Head of Brand and Creative Strategy

Mo Kabbani

Head of Brand and Creative Strategy

Mo Kabbani

Head of Brand and Creative Strategy

Dr. Karim Sedrak

Partner & Creative Director

Dr. Karim Sedrak

Partner & Creative Director

Dr. Karim Sedrak

Partner & Creative Director

Nady Bishara

Head of Finance

Nady Bishara

Head of Finance

Nady Bishara

Head of Finance

Abdel-Rahman El Daour

Head of Sales

Abdel-Rahman El Daour

Head of Sales

Abdel-Rahman El Daour

Head of Sales

Jeanne Datu

Outbound Acquisition Lead

Jeanne Datu

Outbound Acquisition Lead

Jeanne Datu

Outbound Acquisition Lead

Loulwa Dbaibo

Marketing Strategist

Loulwa Dbaibo

Marketing Strategist

Loulwa Dbaibo

Marketing Strategist

Trusted by

Testimonials

Don't just take our word for it.

Don't just take our word for it.

Don't just take our word for it.

  • Daniel Mabasa

    Global Head of Visual Communication, YouTube

    "As Global Head of YouTube Visual Communications, I lead the development of engaging educational content to support millions of YouTube Creators and Users across the world. I found Youssef's knowledge of the creator ecosystem and digital landscape an asset when building our strategy. Youssef is an ideal partner for pioneering brands looking to strengthen and scale their connection with their audience."

  • Alexander Singer

    Head of Marketing, N3twork Studios

    "Deviant Digital has been an incredibly informative, passionate and reliable partner for our mobile game studio. This agency offers a full suite of performance marketing solutions that has helped us exceed our goals. Their strategic approach and targeted campaigns have resulted in increased installs, user engagement, and in-app purchases. I am grateful their collaborative spirit, responsiveness, and steady flow of valuable insights. With their help we've not only adapted to market changes, we've stayed on top of them. You can trust and rely on Deviant Digital as a growth marketing partner across industries, but especially within mobile gaming."

  • Adel Elabd

    Senior Manager, Google

    "Deviant Digital has been a strategic growth partner for some of our top global accounts across verticals including: DTC eCommerce, Fintech, and Consumer Apps. Their data-driven approach ensures efficient campaign optimization and maximizes our return on investment. Beyond performance marketing, Deviant Digital understands the importance of connecting with consumers, to solve the most complex growth challenges."

  • Dimitrije Nikolic

    Head of New Business, Snap

    "Deviant Digital is a trusted agency partner for some of our most strategic global accounts at Snapchat. Their holistic approach to Growth Marketing has resulted in compounding growth for our clients."

  • Mo Hassoun

    Head of EMEA, MarketerHire

    "Finding an agency that not only understands the nuances of growth and performance marketing but also excels in executing innovative strategies is rare. That's where Deviant Digital stands apart. As the Head of International Expansion at MarketerHire, I've had the privilege of collaborating with countless marketers and agencies. Yet, Deviant Digital's approach was a game-changer. Their team, a blend of creative mavericks and data-driven wizards, crafted campaigns that didn't just meet our KPIs; they shattered them. Their expertise in growth marketing is unparalleled. They leveraged cutting-edge tools and insights to understand our market, identify growth opportunities, and implement tactics that propelled our brand to new heights. Their ability to predict trends and adapt strategies in real-time ensured that our marketing efforts were not just current but ahead of the curve. Deviant Digital's results speak volumes. With meticulously optimized campaigns, they achieved a remarkable ROI that far exceeded our expectations. Their data-driven approach meant every decision was informed, every tactic was tested, and every outcome was measured. This level of precision and accountability in their work sets them apart. But what truly makes Deviant Digital a standout partner is their commitment to innovation and their bold approach to challenges. They don't just follow the trends; they set them. Their forward-thinking strategies and creative solutions have not only driven phenomenal growth for MarketerHire but have also redefined what's possible for us. In an era where 'good enough' is never enough, Deviant Digital's relentless pursuit of excellence and their passion for delivering tangible results make them the go-to partner for any brand looking to make a significant impact in the digital space. Thank you, Deviant Digital, for being more than a service provider; you've been a growth catalyst for MarketerHire."

  • Gabrielle Tenaglia

    CMO, Lettuce Financial

    "Youssef has been a great partner to help us launch our paid marketing program. From his initial research, through to campaign optimization, to helping us continuously learn what works, and what doesn't. I would recommend him and work with him again!"

  • Abdulaziz Alhumaid

    Co-founder, Grintahub

    "We owe a significant part of our recent success to Youssef, the marketing consultant who has truly transformed our Marketplace and eCommerce platform. Specializing in Performance Marketing, Youssef has been a key asset, particularly for growth companies and Early Stage Growth ventures like ours in the Entertainment industry. Youssef's approach began with a thorough audit of our marketing strategy and spending. And then he went on to craft a Growth Marketing strategy that was tailor-made for our requirements that made big improvement to our Performance Marketing. In the first round of changes to our Google Ads strategy, Youssef delivered outstanding results, including a remarkable 48% reduction in cost-per-click, a staggering 98% increase in conversions, and an impressive 52% decrease in cost-per-acquisition. These improvements not only optimized our budget but also propelled our platform to new heights. In conclusion, I highly recommend Youssef to any business seeking a marketing consultant with a proven track record of driving growth. His expertise and dedication have made a significant impact on our success."

  • Khaleefa Al Dhaheri

    Partner, Zero Latency UAE

    "Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels."

  • Daniel Mabasa

    Global Head of Visual Communication, YouTube

    "As Global Head of YouTube Visual Communications, I lead the development of engaging educational content to support millions of YouTube Creators and Users across the world. I found Youssef's knowledge of the creator ecosystem and digital landscape an asset when building our strategy. Youssef is an ideal partner for pioneering brands looking to strengthen and scale their connection with their audience."

  • Alexander Singer

    Head of Marketing, N3twork Studios

    "Deviant Digital has been an incredibly informative, passionate and reliable partner for our mobile game studio. This agency offers a full suite of performance marketing solutions that has helped us exceed our goals. Their strategic approach and targeted campaigns have resulted in increased installs, user engagement, and in-app purchases. I am grateful their collaborative spirit, responsiveness, and steady flow of valuable insights. With their help we've not only adapted to market changes, we've stayed on top of them. You can trust and rely on Deviant Digital as a growth marketing partner across industries, but especially within mobile gaming."

  • Adel Elabd

    Senior Manager, Google

    "Deviant Digital has been a strategic growth partner for some of our top global accounts across verticals including: DTC eCommerce, Fintech, and Consumer Apps. Their data-driven approach ensures efficient campaign optimization and maximizes our return on investment. Beyond performance marketing, Deviant Digital understands the importance of connecting with consumers, to solve the most complex growth challenges."

  • Dimitrije Nikolic

    Head of New Business, Snap

    "Deviant Digital is a trusted agency partner for some of our most strategic global accounts at Snapchat. Their holistic approach to Growth Marketing has resulted in compounding growth for our clients."

  • Mo Hassoun

    Head of EMEA, MarketerHire

    "Finding an agency that not only understands the nuances of growth and performance marketing but also excels in executing innovative strategies is rare. That's where Deviant Digital stands apart. As the Head of International Expansion at MarketerHire, I've had the privilege of collaborating with countless marketers and agencies. Yet, Deviant Digital's approach was a game-changer. Their team, a blend of creative mavericks and data-driven wizards, crafted campaigns that didn't just meet our KPIs; they shattered them. Their expertise in growth marketing is unparalleled. They leveraged cutting-edge tools and insights to understand our market, identify growth opportunities, and implement tactics that propelled our brand to new heights. Their ability to predict trends and adapt strategies in real-time ensured that our marketing efforts were not just current but ahead of the curve. Deviant Digital's results speak volumes. With meticulously optimized campaigns, they achieved a remarkable ROI that far exceeded our expectations. Their data-driven approach meant every decision was informed, every tactic was tested, and every outcome was measured. This level of precision and accountability in their work sets them apart. But what truly makes Deviant Digital a standout partner is their commitment to innovation and their bold approach to challenges. They don't just follow the trends; they set them. Their forward-thinking strategies and creative solutions have not only driven phenomenal growth for MarketerHire but have also redefined what's possible for us. In an era where 'good enough' is never enough, Deviant Digital's relentless pursuit of excellence and their passion for delivering tangible results make them the go-to partner for any brand looking to make a significant impact in the digital space. Thank you, Deviant Digital, for being more than a service provider; you've been a growth catalyst for MarketerHire."

  • Gabrielle Tenaglia

    CMO, Lettuce Financial

    "Youssef has been a great partner to help us launch our paid marketing program. From his initial research, through to campaign optimization, to helping us continuously learn what works, and what doesn't. I would recommend him and work with him again!"

  • Abdulaziz Alhumaid

    Co-founder, Grintahub

    "We owe a significant part of our recent success to Youssef, the marketing consultant who has truly transformed our Marketplace and eCommerce platform. Specializing in Performance Marketing, Youssef has been a key asset, particularly for growth companies and Early Stage Growth ventures like ours in the Entertainment industry. Youssef's approach began with a thorough audit of our marketing strategy and spending. And then he went on to craft a Growth Marketing strategy that was tailor-made for our requirements that made big improvement to our Performance Marketing. In the first round of changes to our Google Ads strategy, Youssef delivered outstanding results, including a remarkable 48% reduction in cost-per-click, a staggering 98% increase in conversions, and an impressive 52% decrease in cost-per-acquisition. These improvements not only optimized our budget but also propelled our platform to new heights. In conclusion, I highly recommend Youssef to any business seeking a marketing consultant with a proven track record of driving growth. His expertise and dedication have made a significant impact on our success."

  • Khaleefa Al Dhaheri

    Partner, Zero Latency UAE

    "Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels."

  • "As Global Head of YouTube Visual Communications, I lead the development of engaging educational content to support millions of YouTube Creators and Users across the world. I found Youssef's knowledge of the creator ecosystem and digital landscape an asset when building our strategy. Youssef is an ideal partner for pioneering brands looking to strengthen and scale their connection with their audience."

    Daniel Mabasa

    Global Head of Visual Communication

    ,

    YouTube

  • "Deviant Digital has been an incredibly informative, passionate and reliable partner for our mobile game studio. This agency offers a full suite of performance marketing solutions that has helped us exceed our goals. Their strategic approach and targeted campaigns have resulted in increased installs, user engagement, and in-app purchases. I am grateful their collaborative spirit, responsiveness, and steady flow of valuable insights. With their help we've not only adapted to market changes, we've stayed on top of them. You can trust and rely on Deviant Digital as a growth marketing partner across industries, but especially within mobile gaming."

    Alexander Singer

    Head of Marketing

    ,

    N3twork Studios

  • "Deviant Digital has been a strategic growth partner for some of our top global accounts across verticals including: DTC eCommerce, Fintech, and Consumer Apps. Their data-driven approach ensures efficient campaign optimization and maximizes our return on investment. Beyond performance marketing, Deviant Digital understands the importance of connecting with consumers, to solve the most complex growth challenges."

    Adel Elabd

    Senior Manager

    ,

    Google

  • "Deviant Digital is a trusted agency partner for some of our most strategic global accounts at Snapchat. Their holistic approach to Growth Marketing has resulted in compounding growth for our clients."

    Dimitrije Nikolic

    Head of New Business

    ,

    Snap

  • "Finding an agency that not only understands the nuances of growth and performance marketing but also excels in executing innovative strategies is rare. That's where Deviant Digital stands apart. Their ability to predict trends and adapt strategies in real-time ensured that our marketing efforts were ahead of the curve. Deviant Digital's relentless pursuit of excellence and their passion for delivering tangible results make them the go-to partner for any brand looking to make a significant impact in the digital space."

    Mo Hassoun

    Head of EMEA

    ,

    MarketerHire

  • "Youssef has been a great partner to help us launch our paid marketing program. From his initial research, through to campaign optimization, to helping us continuously learn what works, and what doesn't. I would recommend him and work with him again!"

    Gabrielle Tenaglia

    CMO

    ,

    Lettuce Financial

  • "We owe a significant part of our recent success to Youssef, the marketing consultant who has truly transformed our Marketplace and eCommerce platform. Specializing in Performance Marketing, Youssef has been a key asset, particularly for growth companies and Early Stage Growth ventures like ours in the Entertainment industry. Youssef's approach began with a thorough audit of our marketing strategy and spending. And then he went on to craft a Growth Marketing strategy that was tailor-made for our requirements that made big improvement to our Performance Marketing. In the first round of changes to our Google Ads strategy, Youssef delivered outstanding results, including a remarkable 48% reduction in cost-per-click, a staggering 98% increase in conversions, and an impressive 52% decrease in cost-per-acquisition. These improvements not only optimized our budget but also propelled our platform to new heights. In conclusion, I highly recommend Youssef to any business seeking a marketing consultant with a proven track record of driving growth. His expertise and dedication have made a significant impact on our success."

    Abdulaziz Alhumaid

    Co-founder

    ,

    Grintahub

  • "Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels."

    Khaleefa Al Dhaheri

    Partner

    ,

    Zero Latency UAE

  • Measure what matters

  • compounding growth

  • Go to market faster

  • Accelerate past competition

  • Top 1% talent

  • fundraise

Our Offices

New York (HQ): 1 South 1st Street, Brooklyn, New York, NY 11249

Dubai: Soho Palm, Dubai, United Arab Emirates, UAE 00000

Deviant Digital © 2024

  • Measure what matters

  • compounding growth

  • Go to market faster

  • Accelerate past competition

  • Top 1% talent

  • fundraise

Our Offices

New York (HQ)
1 South 1st Street, Brooklyn, New York, NY 11249

Dubai
Soho Palm, Dubai, United Arab Emirates, UAE 00000

Deviant Digital © 2024

  • Measure what matters

  • compounding growth

  • Go to market faster

  • Accelerate past competition

  • Top 1% talent

  • fundraise

Our Offices

New York (HQ): 1 South 1st Street, Brooklyn, New York, NY 11249

Dubai: Soho Palm, Dubai, United Arab Emirates, UAE 00000

Deviant Digital © 2024