Freed.AI
Freed.AI
Freed.AI
OUR RESULTS
48%
Reduction in cost-per-click
96%
Reduction in cost-per-acquisition
363%
Increase in activation
What we did
What we did
Deviant Digital overhauled Freed’s paid strategy across Google, Facebook, Bing, and Reddit—restructuring campaigns, refining audience targeting, and running rapid creative experiments to optimize for bottom-funnel conversions.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
With a 48% drop in CPC, 96% reduction in CPA, and a 363% boost in activation, Freed unlocked a capital-efficient growth engine—helping power their record-breaking 30M Series A from Sequoia capital, which led to rapid market expansion.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"Deviant Digital accelerated our growth by handling all our performance marketing needs quickly and independently. They know the job, easy to work with, and won’t rest until they gets results"
"Deviant Digital accelerated our growth by handling all our performance marketing needs quickly and independently. They know the job, easy to work with, and won’t rest until they gets results"
"Deviant Digital accelerated our growth by handling all our performance marketing needs quickly and independently. They know the job, easy to work with, and won’t rest until they gets results"
Erez Druk
CEO
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→