Consumer Apps, Marketplace

Grintahub

OUR RESULTS

48%

Reduction in cost-per-click (CPC)

52%

Reduction in customer-acquisition-cost (CPA)

98%

Increase in purchases

GrintaHub is the leading secondary ticket marketplace for entertainment events in Saudi Arabia. Similar to StubHub or Viagogo, they are a platform for safely buying and reselling tickets to events like concerts and sports games. They work with partners to fight ticket fraud and create a secure experience for fans.

What we did

Times have changed in Saudi Arabia, with global events including the Fifa World Cup, Heavyweight Boxing, Formula 1 and International Music festivals being hosted locally. In preparation for Riyadh Season, we were tasked with modernizing GrintaHub’s digital marketing infrastructure to help them capture more efficient traffic at greater scale.

Results

Following a cross-channel business audit, we rebuilt the Google account structure from the ground up, fixed attribution, and began testing new Paid Social channels including Snapchat and TikTok. Within a few short weeks we reduced the cost-per-click (CPC) by 48% and the customer-acquisition-cost (CPA) by 52%, which led to a 98% increase in conversions.

“We owe a significant part of our recent success to Deviant Digital, the marketing agency who have truly transformed our marketplace and eCommerce platform. Specializing in performance marketing, they have been a key asset, particularly for growth companies and early stage growth ventures like ours in the entertainment industry.”

Abdulaziz Alhumaid

Co-Founder & CTO, GrintaHub