Consumer Apps, Marketplace
Grintahub
Grintahub
Grintahub
OUR RESULTS
48%
Reduction in cost-per-click (CPC)
52%
Reduction in customer-acquisition-cost (CPA)
98%
Increase in purchases
GrintaHub is the leading secondary ticket marketplace for entertainment events in Saudi Arabia. Similar to StubHub or Viagogo, they are a platform for safely buying and reselling tickets to events like concerts and sports games. They work with partners to fight ticket fraud and create a secure experience for fans.
GrintaHub is the leading secondary ticket marketplace for entertainment events in Saudi Arabia. Similar to StubHub or Viagogo, they are a platform for safely buying and reselling tickets to events like concerts and sports games. They work with partners to fight ticket fraud and create a secure experience for fans.
GrintaHub is the leading secondary ticket marketplace for entertainment events in Saudi Arabia. Similar to StubHub or Viagogo, they are a platform for safely buying and reselling tickets to events like concerts and sports games. They work with partners to fight ticket fraud and create a secure experience for fans.
What we did
What we did
Times have changed in Saudi Arabia, with global events including the Fifa World Cup, Heavyweight Boxing, Formula 1 and International Music festivals being hosted locally. In preparation for Riyadh Season, we were tasked with modernizing GrintaHub’s digital marketing infrastructure to help them capture more efficient traffic at greater scale.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
Following a cross-channel business audit, we rebuilt the Google account structure from the ground up, fixed attribution, and began testing new Paid Social channels including Snapchat and TikTok. Within a few short weeks we reduced the cost-per-click (CPC) by 48% and the customer-acquisition-cost (CPA) by 52%, which led to a 98% increase in conversions.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
“We owe a significant part of our recent success to Deviant Digital, the marketing agency who have truly transformed our marketplace and eCommerce platform. Specializing in performance marketing, they have been a key asset, particularly for growth companies and early stage growth ventures like ours in the entertainment industry.”
“We owe a significant part of our recent success to Deviant Digital, the marketing agency who have truly transformed our marketplace and eCommerce platform. Specializing in performance marketing, they have been a key asset, particularly for growth companies and early stage growth ventures like ours in the entertainment industry.”
“We owe a significant part of our recent success to Deviant Digital, the marketing agency who have truly transformed our marketplace and eCommerce platform. Specializing in performance marketing, they have been a key asset, particularly for growth companies and early stage growth ventures like ours in the entertainment industry.”
Abdulaziz Alhumaid
Co-Founder & CTO, GrintaHub
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→