Ledn.io
Ledn.io
Ledn.io
OUR RESULTS
5:1
LTV/CAC Ratio
+200%
Paid Media Growth
+41%
First time loan customers
What we did
What we did
Deviant Digital executed a multi-channel growth play, which involved revamping Ledn’s site architecture and landing pages, scaling paid campaigns on Google and Meta (3X), optimizing organic search, and launching strategic partnership with some of the leading Crypto publishers in the industry (SimplyBitcoin, MilkRoad)
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
The team scaled paid media channels by 200% while maintaining a 5:1 LTV/CAC ratio. This resulted in first-time loan customers beating forecast by 41% in a recessionary environment. Sustainable growth gains driven by aligned efforts across marketing, product, and partnerships.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"Youssef played a pivotal role in accelerating our growth at a key time in our growth trajectory. In just three months, Youssef audited, optimized and began scaling our growth engine. He launched 2 new markets, signed new partnerships & scaled our paid channels by 200% doing it all while maintaining a >5:1 LTV/CAC ratio. As a result, we significantly exceed our growth targets. He was highly effective and fit in exceptionally well with our team, providing both results and a valued team member"
"Youssef played a pivotal role in accelerating our growth at a key time in our growth trajectory. In just three months, Youssef audited, optimized and began scaling our growth engine. He launched 2 new markets, signed new partnerships & scaled our paid channels by 200% doing it all while maintaining a >5:1 LTV/CAC ratio. As a result, we significantly exceed our growth targets. He was highly effective and fit in exceptionally well with our team, providing both results and a valued team member"
"Youssef played a pivotal role in accelerating our growth at a key time in our growth trajectory. In just three months, Youssef audited, optimized and began scaling our growth engine. He launched 2 new markets, signed new partnerships & scaled our paid channels by 200% doing it all while maintaining a >5:1 LTV/CAC ratio. As a result, we significantly exceed our growth targets. He was highly effective and fit in exceptionally well with our team, providing both results and a valued team member"
Alex Marks
Chief Product Officer
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→