Crypto
OUR RESULTS
5:1
LTV/CAC Ratio
+200%
Paid Media Growth
+41%
First time loan customers
Deviant Digital executed a multi-channel growth play, which involved revamping Ledn’s site architecture and landing pages, scaling paid campaigns on Google and Meta (3X), optimizing organic search, and launching strategic partnership with some of the leading Crypto publishers in the industry (SimplyBitcoin, MilkRoad)
The team scaled paid media channels by 200% while maintaining a 5:1 LTV/CAC ratio. This resulted in first-time loan customers beating forecast by 41%. Ledn achieved sustainable growth by aligned efforts across marketing, product, and partnerships.
Alex Marks
Chief Product Officer


