Maestro Pizza
Maestro Pizza
Maestro Pizza
OUR RESULTS
2.1X
Uplift in Purchases
-37%
Reduction Cost Per Install
23%
Increase in ROAS
What we did
What we did
Deviant Digital re-engineered Maestro’s full digital strategy by streamlining campaigns across Snapchat, Google, YouTube, and TikTok. Launching geo-targeted creatives, and introducing LTO-based (limited-time offer) funnels drove urgency and conversion at scale.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
We saw a 2.1x lift in online orders in Eid and a 37% drop in cost-per-install within 60 days. New menu drops now fuel rapid spikes in both digital and in-store traffic—transforming Maestro into one of the fastest-growing pizza chains in the region.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"Working with Deviant Digital has helped Maestro Pizza get a deeper understanding of our data to accelerate sustainable growth. From the very beginning, their team demonstrated a deep understanding of growth marketing, combining creative strategy with data-driven execution. Within just a few months, we saw a significant uplift in customer acquisition, engagement, and retention across both the Saudi and UAE markets"
"Working with Deviant Digital has helped Maestro Pizza get a deeper understanding of our data to accelerate sustainable growth. From the very beginning, their team demonstrated a deep understanding of growth marketing, combining creative strategy with data-driven execution. Within just a few months, we saw a significant uplift in customer acquisition, engagement, and retention across both the Saudi and UAE markets"
"Working with Deviant Digital has helped Maestro Pizza get a deeper understanding of our data to accelerate sustainable growth. From the very beginning, their team demonstrated a deep understanding of growth marketing, combining creative strategy with data-driven execution. Within just a few months, we saw a significant uplift in customer acquisition, engagement, and retention across both the Saudi and UAE markets"
Kareem
Head of Marketing
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→