Omnichannel Retail, eCommerce

Modanisa

OUR RESULTS

26%

Higher conversion rate

46%

Increase in average order value (AOV)

2

New markets entered

Born of a desire to meet the sartorial needs of Muslim women, Kerim Ture launched Modanisa in 2011. Established in Istanbul, Modanisa has become the world’s largest modest fashion online retailer. It provides a platform for modest fashion brands and designers to promote their collections to Muslim women around the world.

What we did

We worked with Modanisa to develop their launch strategy in the United States and Saudi Arabia. In the United States, one of Modanisa’s main challenges was targeting a demographic that favored conservative clothing. In the United States, we leveraged their first-party data from previous converters and ran large scale lookalike and remarketing campaigns to maximize ROAS and ROI. In Saudi Arabia, we timed their launch with Ramadan to scale their impact, and ensure they entered the market with a bang.

Results

Modanisa’s global targeting strategy delivered compelling results. Not only did the market entry campaigns get their products in front of their target audience at the right time, they are now a category leader for muslim fashion across both markets. In Saudi Arabia they saw an increase in conversion rate of 26%, which led to a 46% increase in average order value (AOV)

"We partnered with the team to target new markets and Gen Z. In our case the most important objective was to increase reach and engagement among younger demographics. In order to achieve this we expanded our engagement and install campaigns with broad targeting, multi-country targeting and App Purchase GBB across Paid Social Channels; resulting in a 45.77% increase in AOV"

Yılmaz Durkut

Paid Media Lead