eCommerce, Retail
OUR RESULTS
15%
Higher ROAS
44%
Lower CPI
53%
Reduction in CPA
Mumzworld is the largest and highly trusted eCommerce website in the Middle East for all things mother, baby, and child. They sell 250,000+ products from more than 4,500 global brands of which 500+ are exclusive to Mumzworld.
Mumzworld were hyper-focused on growing their audience on mobile and looking to enhance the shopping experience for their core demo. We leveraged Paid Social channels to reach and acquire a new, mobile-savvy audience of locals and expats across the GCC region at scale.
Mumzworld was able to scale and acquire net-new customers cost effectively at scale. Not only did they see conversion quickly, but they also found that newly acquired customers were higher quality (LTV), resulting in a 53% reduction in CPA driven by their cross-channel campaigns.
Said Faheem Ahmad
Performance Marketing Lead at Mumzworld.com
