eCommerce, Retail
Mumzworld
Mumzworld
Mumzworld
OUR RESULTS
15%
Higher ROAS
44%
Lower CPI
53%
Reduction in CPA
Mumzworld is the largest and highly trusted eCommerce website in the Middle East for all things mother, baby, and child. They sell 250,000+ products from more than 4,500 global brands of which 500+ are exclusive to Mumzworld.
Mumzworld is the largest and highly trusted eCommerce website in the Middle East for all things mother, baby, and child. They sell 250,000+ products from more than 4,500 global brands of which 500+ are exclusive to Mumzworld.
Mumzworld is the largest and highly trusted eCommerce website in the Middle East for all things mother, baby, and child. They sell 250,000+ products from more than 4,500 global brands of which 500+ are exclusive to Mumzworld.
What we did
What we did
Mumzworld were hyper-focused on growing their audience on mobile and looking to enhance the shopping experience for their core demo. We leveraged Paid Social channels to reach and acquire a new, mobile-savvy audience of locals and expats across the GCC region at scale.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
Mumzworld was able to scale and acquire net-new customers cost effectively at scale. Not only did they see conversion quickly, but they also found that newly acquired customers were higher quality (LTV), resulting in a 53% reduction in CPA driven by their cross-channel campaigns.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"We were able to achieve a 44% reduction in CPI and increase our ROAS by 15% due to our cross-channel Paid Social strategy"
"We were able to achieve a 44% reduction in CPI and increase our ROAS by 15% due to our cross-channel Paid Social strategy"
"We were able to achieve a 44% reduction in CPI and increase our ROAS by 15% due to our cross-channel Paid Social strategy"
Said Faheem Ahmad
Performance Marketing Lead at Mumzworld.com
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→