Blockchain Gaming, Web3
OUR RESULTS
23%
Reduction in cost-per-install (CPI)
15x
Increase in app purchases (IAP)
35%
Reduction in cost-per-acquisition (CPA)
In preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
Alexander Singer
Head of Marketing, N3twork