Tamara
Tamara
Tamara
OUR RESULTS
11M+
High-intent shoppers
6M+
Clicks every month
25%
Increase in sales
What we did
What we did
Deviant Digital partnered with Tamara to accelerate advertiser onboarding by crafting the go-to-market strategy for the GCC region, launching targeted campaigns across inbound and outbound channels, and developing merchant playbooks to scale ad performance.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
Merchant activation more than doubled YoY, with Tamara Ads delivering consistent ROAS above 5 across key verticals. The platform is now a go-to performance engine for MENA eCommerce brands—backed by strong creative, efficient spend, and rapid iteration.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"It's been a pleasure working with Deviant Digital on the launch of Tamara Ads, a new advertising platform connecting performance advertisers with millions of high-intent users. They played a pivotal role in developing our go-to-market strategy, which directly contributed to driving double-digit growth. "
"It's been a pleasure working with Deviant Digital on the launch of Tamara Ads, a new advertising platform connecting performance advertisers with millions of high-intent users. They played a pivotal role in developing our go-to-market strategy, which directly contributed to driving double-digit growth. "
"It's been a pleasure working with Deviant Digital on the launch of Tamara Ads, a new advertising platform connecting performance advertisers with millions of high-intent users. They played a pivotal role in developing our go-to-market strategy, which directly contributed to driving double-digit growth. "
Nawaf Al-Assaf
Head of Growth
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→