Gaming, Mobile Gaming

Tamatem Inc

OUR RESULTS

50%

Increase in lifetime value (LTV)

20%

Lower cost-per-install (CPI)

Top 10

In app store charts

Tamatem is the leading mobile games publisher across Arabic speaking markets. They work hand in-hand with international developers to localize their games and make them culturally relevant for Arab gamers in MENA. Most of their gaming titles top regional app store charts.

What we did

Deviant Digital partnered with Tamatem's in-house user acquisition team to develop cross channel performance marketing strategies. Helped scale their Paid Social spend from c.$150K/quarter to c.$830K/quarter (>550% growth) by identifying opportunities to improve operational efficiency. Managed strategy, campaign structure, targeting, bidding, and creative optimization across their portfolio of game titles.

Results

Following extensive testing across “App Install”, “App Conversion”, “Retargeting", and "Re-engagement” campaigns, we were able to achieve the lowest "Cost Per Install" and highest ROAS/LTV in key GCC markets including Saudi Arabia. This led to several of Tamatem's titles consistently featuring in the top 10 app store charts regionally.

“The team helped us manage acquisition and retargeting channels for all of our games. We utilized their expertise to drive efficient scale, and ROI. Their App Re-engagement solutions have helped us drive profitability and extend our marketing efforts from pure user acquisition into high-LTV retargeting. We've already found consistent success using Deep Link ads with the new Re-engagement App Purchase goal-based bidding to drive incremental purchases in our titles."

Lamia Shreim

Marketing Director