eCommerce

Trashie

OUR RESULTS

45%

Increase in ROAS

29%

Reduction in CAC

$84K+

Black Friday Sales

What we did

Deviant Digital optimized media buying across Meta, Google, YouTube, Bing, Snapchat, and TikTok. Following a comprehensive audit we refined audience segmentation, deploying creative sprints, and optimizing channel-level budget allocation for peak seasonal performance. In addition, we successfully executed the Go-To-Market strategy for their new product launch for the Tech-Take-Back-Box (electronics recycling box).

Results

Black Friday shattered existing records with $84K in a single day and 7,488 bags sold—99% from DTC. Despite almost doubling spend, ROAS jumped by 45% since we began restructuring the accounts and optimizing campaigns. November became Trashie’s biggest month ever with 66,341 bags sold, fueling a landmark quarter in their circular fashion movement and helping them secure a new round of funding.

"Deviant Digital played a key role in scaling Fordays/Trashie, by blending data-driven performance marketing with high-impact creative execution. Acting as a seamless extension of our team, they provided actionable insights and agile strategy adjustments. While testing and iteration were necessary, their transparent, results-driven approach ensured long-term scalability. A top choice for brands looking to scale efficiently and profitably"

Brigid Hynes

Marketing Director