Trashie
Trashie
Trashie
OUR RESULTS
45%
Increase in ROAS
29%
Reduction in CAC
$84K+
Black Friday Sales
What we did
What we did
Deviant Digital optimized media buying across Meta, Google, YouTube, Bing, Snapchat, and TikTok—refining audience segmentation, deploying creative sprints, and optimizing channel-level budget allocation for peak seasonal performance. In addition, we successfully executed the Go-To-Market strategy for their new product launch of the electronics recycling box.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
Black Friday shattered existing records with $84K in a single day and 7,488 bags sold—99% from DTC. Despite almost doubling spend, ROAS jumped by 45% since we began restructuring the accounts and optimizing campaigns. November became Trashie’s biggest month ever with 66,341 bags sold, fueling a landmark quarter in their circular fashion movement and helping them secure a new round of funding.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
"Deviant Digital played a key role in scaling Fordays/Trashie, by blending data-driven performance marketing with high-impact creative execution. Their structured approach optimized acquisition costs while maximizing lifetime value, driving measurable growth. Acting as a seamless extension of our team, they provided actionable insights and agile strategy adjustments. While testing and iteration were necessary, their transparent, results-driven approach ensured long-term scalability. A top choice for brands looking to scale efficiently and profitably"
"Deviant Digital played a key role in scaling Fordays/Trashie, by blending data-driven performance marketing with high-impact creative execution. Their structured approach optimized acquisition costs while maximizing lifetime value, driving measurable growth. Acting as a seamless extension of our team, they provided actionable insights and agile strategy adjustments. While testing and iteration were necessary, their transparent, results-driven approach ensured long-term scalability. A top choice for brands looking to scale efficiently and profitably"
"Deviant Digital played a key role in scaling Fordays/Trashie, by blending data-driven performance marketing with high-impact creative execution. Their structured approach optimized acquisition costs while maximizing lifetime value, driving measurable growth. Acting as a seamless extension of our team, they provided actionable insights and agile strategy adjustments. While testing and iteration were necessary, their transparent, results-driven approach ensured long-term scalability. A top choice for brands looking to scale efficiently and profitably"
Brigid Hynes
Senior Marketing Manager
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→