Virtual Reality, Augmented Reality

Zero Latency

OUR RESULTS

12%

Reduction in Cost-Per-Click (CPC)

50%

Reduction in Cost-Per-Acquisition (CPA)

518%

Increase in purchases

Zero Latency are pioneers and global leaders in free roam, multiplayer virtual reality entertainment, with 24 venues in 13 countries across 4 continents. They offer a unique virtual reality experience for up to eight friends in a warehouse-sized space.

What we did

Following a comprehensive audit of their Acquisition channels, we identified several opportunities to improve performance. First we overhauled the tracking and reporting infrastructure so that we could accurately measure success. We improved Product-Channel Fit by identifying the optimal mix between Paid Social, Paid Search, and Organic channels. Finally we developed a rapid creative test and learn framework, and iterated on top performers.

Results

Within a few short months, we reduced the Cost-Per-Click (CPC) on Google by 12%, and the Cost-Per-Acquisition (CPA) on Meta by 50%, leading to a 518% increase in cross-channel purchases (Paid Search, Paid Social, Email). Zero Latency are now looking to expand their operations in the United Arab Emirates.

“Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels.”

Khaleefa Al Dhaheri

Partner, Zero Latency UAE