Virtual Reality, Augmented Reality
Zero Latency
Zero Latency
Zero Latency
OUR RESULTS
12%
Reduction in Cost-Per-Click (CPC)
50%
Reduction in Cost-Per-Acquisition (CPA)
518%
Increase in purchases
Zero Latency are pioneers and global leaders in free roam, multiplayer virtual reality entertainment, with 24 venues in 13 countries across 4 continents. They offer a unique virtual reality experience for up to eight friends in a warehouse-sized space.
Zero Latency are pioneers and global leaders in free roam, multiplayer virtual reality entertainment, with 24 venues in 13 countries across 4 continents. They offer a unique virtual reality experience for up to eight friends in a warehouse-sized space.
Zero Latency are pioneers and global leaders in free roam, multiplayer virtual reality entertainment, with 24 venues in 13 countries across 4 continents. They offer a unique virtual reality experience for up to eight friends in a warehouse-sized space.
What we did
What we did
Following a comprehensive audit of their Acquisition channels, we identified several opportunities to improve performance. First we overhauled the tracking and reporting infrastructure so that we could accurately measure success. We improved Product-Channel Fit by identifying the optimal mix between Paid Social, Paid Search, and Organic channels. Finally we developed a rapid creative test and learn framework, and iterated on top performers.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
IN preparation for the World Wide Launch for their new game title “Triumph”, we were tasked with running several experiments to improve acquisition, retention, and monetization KPIs. Following a comprehensive Growth Marketing audit of their paid and organic channels, we identified several areas of opportunity to improve ROI.
Results
Results
Within a few short months, we reduced the Cost-Per-Click (CPC) on Google by 12%, and the Cost-Per-Acquisition (CPA) on Meta by 50%, leading to a 518% increase in cross-channel purchases (Paid Search, Paid Social, Email). Zero Latency are now looking to expand their operations in the United Arab Emirates.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
By repurposing their historical top performing creatives, rebuilding their campaign structure, and through ongoing optimizations, we were able to reduce Cost-Per-Install (CPI) by 23% and dramatically increase the percentage of In-App purchases by 15x.
“Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels.”
“Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels.”
“Deviant Digital's insights have transformed our business. With Youssef's expertise, they have elevated our online sales growth to unprecedented levels.”
Khaleefa Al Dhaheri
Partner, Zero Latency UAE
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→
Measure what matters
→
compounding growth
→
Go to market faster
→
Accelerate past competition
→
Top 1% talent
→
fundraise
→